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S3 Now taking Custom SUP orders

Are you looking for an SUP, but cant find exactly what you want??  Come talk to the guys at S3 SUP for your custom SUP. S3 is now taking orders for your new SUP. Be ready for those dog days of summer with a new SUP. S3 SUP also has all of your accessories for that perfect day on the water, at a great price. We are located at 940 Shetter Rd Jacksonville beach 32250.  See you in the water!

Skip 904-910-9327

Rob 904-437-6330


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

S3 SUP opens in Jacksonville Beach Fl.

940 Shetter Rd

Jacksonville beach, Fl

32250

Stop by our Jacksonville beach location.  We offer Custom hand shaped SUPs for all levels of surfers as well as paddles and accessories.


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

Opening Soon!

940 Shetter Rd

Jacksonville Beach fl 32250

904-910-9327 Skip Smith

904-437-6330 Rob Berry


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

S3 from the beginning!

I’ve known Skip for almost 30 years, since the early 80’s. Back then, Skip was a very innovated shaper. He would be experimenting with different shapes, wings, stingers and something called “phasers”. After 30 years of shaping and experimenting, Skip has honed his skills and now hand crafts some of the most innovative boards today.
Cheech from Imperial Beach, CA.


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

SS Fun boards

I picked up a second hand SSA or SSI, 7’5″x30x4 1/4″. Not really sure which model, but it looks like the SSA or SSI. Well the feedback on the board in head high to overhead is awesome. Since I’m getting use to a shorter board, which are known for late drops and lack of glide. This board surprised me with several late drops and held on and performed a backside cut with confidence. I’m ok, this board makes me better for sure. I generally believe the skill is in the person, well this board changes that mind set. The board is radically different. Skip breaks through traditional shaping and it works. I recommend this board ! Felt alive! What’s next Skip?


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

Surf Board Models

Here’s a look at my base model and the specs.

Click on the images to enlarge to see better detail. Customizing graphics and colors are only limited to your imagination!

 

9’6″ SSE

Entry model

Pre-requisite: feel a traditional longer SUP is to long/big
For those who:
Men: Desire to paddle flat water a little more then they surf
Like a traditional longer board feel when they SUP
Women: Pleasure paddling or yoga
Size ranges 9’0 – 10′ 0″
Weight: 16 – 22 lbs
Liters 125 – 150
32″ wide

 

 

 

 

9’0″ SSI

Intermediate model

Pre-requisite: 6 months of SUP, Want a performance SUP but still reluctant to go to short (for now)
For those who:
Men: Like the longer board paddle feel and are starting to perform basic to advance manuevers
Women: A little bit of pleasure paddling with more time in the ocean along with a need to have a more user friendly board
Size ranges 8’7″ – 9’6″
Weight: 15 – 22 lbs
Liters 125 – 135
32″ wide

 

 

8’6″ SSA

Advance model

Pre-requisite: 12 months of SUP, Want a performance SUP and are trying to break the sub 9’0″ size with comfort.
For those who:
Men: Desire to perform more advance manuevers yet still wanting a more comfortable board in not so glassy conditions
Women:Desire to surf alot but still have a desire to do some recreational short distance paddling
Size ranges 8’0″ – 8’11”
Weight: 15 – 22 lbs
Liters 115 – 125
32″ wide

 

 

 

8’0″ SSAT

Advance model

Pre-requisite: Already surfing a progressive SUP
For those who:
Men: This is a back up board to your smaller SUP when the conditions are not so optimum(choppy/lumpy) or when the swell is soft (high tide rollers)
Women: A very good smaller SUP but wanting a simple breezy paddling board
Size ranges 8’0″ – 8’11”
Weight: 15 – 22 lbs
Liters 110 – 125
28″ – 31″ wide

 

 

 

7’8″ SSP

Pro model

Pre-requisite: Growing tired of the longer progressive SUP
For those who:
Men and Women: This series is for more aggressive SUP surfing. Tighter arcs, tail slides, hook turns etc.
Size ranges 7’2″ – 7’11”
Weight: 15 – 20 lbs
Liters 100 – 115
28″ – 31″ wide

 

 

 

8’0″ Funshape

Intermediate to Advance model

Pre-requisite: Moving off traditional longboard to a shorter conservative board. Also just to have in your quiver for relaxing and cruising with the available design in case you want to throw some unexpected spray around.
Size ranges 7’2″ – 8’2″
Weight: 15 – 22 lbs
width – 23″

 

 

 

 

 

6’3″ Hybrid

Intermediate to pro model

This board gives the rider a little more width in the nose then a traditional short board. This width provides greater paddling ability and planning surface for optimum speed as you step up closer to the nose
Size ranges 6’0″ – 6’8″
Width – 20″ – 22″

 

 

 

 

 

 

5’2″ Towfish

Intermediate to pro model (length is crucial)

This new style of board is getting mixed reviews from the general public mainly because of its looks. The performance of this board speaks for itself. This model allows a skilled surfer to reduce thier overall “normal” length of board by almost 6″. The concept is simple “use every square inch of foam” and scrap the rest”
Size ranges 5’0″ – 6’0″
Width – 18″ – 21″


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

Working on the First Coast: Firefighter hot on the trail of the standup paddle board business

Courtesy of Drew Dixon, FL Times Union, Tue, Dec 31, 2013 @ 6:37 pm

million dollar boardSkip Smith has been a firefighter for most of his adult life but he’s in the process of blazing a trail in one of the hottest coastal trends these days – standup paddle boards, or SUP.
Smith, a lieutenant with the Jacksonville Fire and Rescue Department, has been steeped in the surf culture at his home in Jacksonville Beach since about 1975. But in the past few years, Smith has converted his love for the water into a fledgling business.

S3 SUP is Smith’s retirement business in waiting. He’s already made about 250 SUP boards in the past few years and more First Coast water enthusiasts are turning to him to make their boards. Smith started experimenting with manufacturing traditional surfboards in 1979. But when the 55-year-old Smith caught the SUP bug, he started making them himself.

In the past decade, SUP boards have become increasingly popular ever since famed big wave extraordinaire Laird Hamilton showed how to ride them in the surf documentary film Riding Giants. The SUP boards are more versatile than a regular surfboard because they’re propelled by a rider standing up while using a paddle, similar to a canoe paddle, and riders can use them when there are no waves and in standing bodies of water such as lakes or in rivers.

Smith sells his SUPs that range in length from 7 feet, 4 inches to 10 feet long for about $1,200 to $1,400 each. Customers can begin the process of customizing a SUP board from Smith by visiting the website skipsmsithsup.com.

You’ve been in the surf culture for a long time, but what made you decide to get into this business of making standup paddle boards?

I started to make the boards perform really well. If you look at the sport now, you see there are no limits being set on standup paddle boards. It’s not just point-and-go. … The sport is accelerating faster than the surfing sport did.

Why do you think that is? You were in traditional surfing, what is leading to this phenom of standup paddle boarding?

I think it’s because it hits a greater number of people. When you look at the [traditional] surfing industry, everybody is into the lifestyle. The problem is surfing is not an easy sport. … With standup paddle boarding, the learning curve, at first just standing up is relatively straight up. It’s hard, but after a week or two, you can stand on the board. From there you can be on the river, the lakes and on the ocean.

Where do you see your business going? You’ve had a startup operation and you’ve been experimenting around with it. Do you see yourself leaving your firefighting profession to do this full time?

Definitely when I retire I see myself doing this. I would like to be in the industry. I don’t know if I can ever compete with the overseas market. We are inundated with China boards. But as in being an ambassador of the sport. … I do know quite a bit about it.

What about standup paddle boarding itself, what’s the sustainability there? How do we know this isn’t another grass-roots trend like windsurfing where hardly anybody is doing it anymore?

As it becomes accepted in the sport of surfing, once the youth and the younger generation sees there are no limits to it and there’s not a taboo to it… it won’t go away. But it’s not an easy sport. With surfing, you have to have good waves. With a paddle board, it can be anything. It’s going to be around for a while especially here in Northeast Florida.

Once the versatility of SUPs is fully realized, do you think that will open the market?

I think that’s exactly what’s going to put more people on them. The smaller they get, the more use you can find for them. But for the typical individual who wants to go enjoy a day on the water, whether in the ocean or in the rivers, that’s what’s driving the sport. You can’t do that with a surfboard.


Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!

Meet Skip Smith

MEET LOCAL SHAPER SKIP SMITH

Courtesy of verticaloar.com

Over the weekend, I had the pleasure of catching up with Skip Smith, a local shaper in Jacksonville Beach, and one of the first to drive the growth of SUP in Northeast Florida.    As he grows his small business, S3 (Skip Smith SUP), he continues to push the envelope of innovation and has pioneered some of the most radical board designs out there.

A lifelong surfer, Skip is the quintessential waterman and his passion is everything SUP Surf.  Skip is the newest contributor to Vertical Oar, and will be sharing his experiences, tips, and thoughts on the past, present and future of this amazing sport.

 

IN THE BEGINNING…

Skip grew up in New Smyrna Beach, Florida, and began surfing when he was 15 years old.  His first board, a 63 Hobie Longboard, was a gift from one of his father’s friends.  Skip remembers the friend telling his dad, “If your kid goes to the beach, he needs a surfboard.  Plus, it will change his life forever.”  That turned out to be true.  After joining the Navy, Skip was assigned to San Diego, California, where he continued surfing on a regular basis.  In those days, his favorite breaks were Imperial Beach, Baja, and Mainland Mexico.
During the late 1970’s, he began shaping his own boards.  “One of the better known shapers in the area was a guy named David Craig.  He made really good boards, but the problem was that it took six to eight months to get a board from him.  It wasn’t that he was that backed up, he worked steady, but he wasn’t working every day hard.  You know, he enjoyed shaping but he wanted to surf.  Why do you shape boards?  So you can surf.  You don’t shape boards and not surf.  So he was smart, but when you picked up your new board, you gave him a down payment for the next board.  Because by the time you beat this one up or broke it, he’d have your new one.”
The [now] legendary shaper ended up being the catalyst for Skip to begin shaping his own boards.  “I watched him for so long, one day he said, ‘Here, you ought to make your own board.’  He skinned the blank for me and then let me use the planer, and the first board I made, it worked.  I think any board you make will feel great under your feet, and it will work.So I made three other surfboards and took all three and two others that I had Dave make, and I was down in Mexico for three months.  I used the boards that I made, and by the end of the trip, I had dialed in some ideas about my designs. It’s from that that I said, ‘I need to start trying to invest a little time in this.’  And then came the transition – I was riding a single fin and then went to thrusters, and everything started to change.”
After Skip left Active Duty, he continued shaping.  “I just kept pushing it.  I had a little side business that was offering me some flexibility and money, and I just kept dumping money into shaping.  I wasn’t making a dime.  Then I got a center spread in Surfing Magazine with a guy riding one of my boards and people started paying attention.  I also got some young kids to ride my boards and two or three of them were picked up by Rusty, Alliance, and Town and Country.  That didn’t hurt my business, but around the same time, I decided to make the move to Florida.  I had a couple of friends in California who were from Jax Beach.  They said, ‘If you think of moving out of California, come here, because there are only a couple of shapers.’”
I was on a different wavelength of design, so to speak, and when I came back here, I got the opportunity to do a couple of boards for some people.  I did that for a little while, lifeguarded, then got on with the Fire Department and joined the Navy Reserves.  At that point, I didn’t have a lot of time for shaping.  You know, it wasn’t a moneymaking business, so I moved on and put shaping on the side.  I’d do my boards, and maybe a couple others for friends if we were going on a trip, but it wasn’t like it was a steady thing.  Maybe a couple of boards every month, so I never really got away from it.”

 

CONVERSION

“About six years ago, [local attorney] Tim Ellis came back from Hawaii and brought a paddleboard with him, and it was like, ‘Whoa!’  I have to say, when I started paddleboarding, I found myself in the water 40-50% more than I was before, which was not a whole lot, because, you know, it isn’t that good here.  Small and clean, but I was like, I’ve got other stuff that I can do.  But on a paddleboard?  Shin-high to 8-10 feet overhead now.  I’ve got my paddleboard.  My last trip to Mexico, I actually was able to drop in on some very serious waves on my paddleboard, and I wasn’t thinking, ‘Wow, this is too big for me to surf on a paddleboard.’  It was like, ‘No, this is where I have to start redesigning the paddleboard, to surf in waves like this.’  I mean, the board I took was a fish board.  I’m not sure I would have been surfing a regular surfboard at that point, but it was a pretty good size, and I said, ‘I can still do it.’”
According to Skip, from a surfing perspective, the advantages of SUP are numerous.  “The advantages of Stand Up Paddleboarding are being able to see the waves, and not being in the water.  There are a couple of places I surf up here where the shark population is a little more than I like.  You’re above the water, and you feel a little bit safer.  You have a stick in your hand.”  Even still, being alert on the water is always a good policy.  “I had a shark come across my board right at the beginning of this summer.  It was chasing fish.  The wave stood up, I took off, did one bottom turn, came up the face and the shark came busting through the wave. It came right across the deck of my board, hit me on the shins, and knocked me off my feet.  It was a trip.”

Thanks for stopping by. If you would like more information on how you can get into the sport of SUP or if you would like to consult with Skip Smith to create a custom SUP for you, contact us today, we look forward to talking to you!